Still King – Printed Calendars

In a world dominated by electronic devices, does anyone still use an old-fashioned printed calendar?

You bet they do!

The printed calendar still holds an important place in both homes and businesses, which creates an advertising opportunity with great ROI.

Just a few stats, according to a 2011 PPAI study:

1981 – 98% of homes & 100% of businesses had a printed calendar.
30 years later: – 79% of homes & 78% of businesses still had printed calendars.

1981 – 70% of home and 80% of business calendars contained advertising.
30 years later: – 61% of home and 76% of business calendars were still marketing products.

1981 – Every home had nearly 4 calendars and every business had 2.5 calendars.
30 years later: – Homes had 3 and businesses had 2.

As you can see, over the course of 30 years, not a lot changed. Sure, numbers on printed calendars have gone down, but they are still used in a high percentage of homes and businesses.

Looking to reinforce your organization's name and service or mission? With a calendar, the average person will look at that calendar, and your imprint, 2 - 10 times PER DAY.

Let's take an average of those, at 6 times per day, times 5 business days per week, times 50 weeks per year (we'll subtract 2 weeks of vacation time!). That makes 1500 impressions per year. 1500 times your customers will see your name and logo. Pretty good use of advertising dollars, huh?!

If you spend an average of $3.00 per calendar, that less than 1¢ per impression, per year! It's hard to beat that stat with any other type of advertising or marketing.

Calendars – Still a Top Promotional Product

When you think of calendars as an advertising vehicle, visions of the Norman Rockwell calendar you would pick up at your local pharmacy are probably what come to mind. And that design still remains a pretty popular one: Norman Rockwell Calendar.

Calendars have been around forever, but they still remain a very popular advertising medium for businesses. Why? It's simple: They provide continuous marketing every day of the year. What other product is guaranteed to make an impression daily on your customer? When a customer receives a calendar, they put it up on the wall, put it on their desk, or stick it in their car... and then it stays there for a year, constantly reminding them of who gave it to them.

No matter what your budget or preference, you can find a calendar to fit. From small press-n-stick calendars starting at $.40 each, on up to full-color fully customized works of art, there's a calendar perfect to create awareness of your business or brand.

Don't want to spend a lot of time designing a calendar? Choose from hundreds of pre-made calendars, ready to have your imprint added, such as these: Appointment Calendars. Or for a little more customization, how about options such as coupon add-ons, desk pads, or a fully customized calendar such as these: Custom Calendars. Then there's all sorts of other options such as planners, commercial calendars, stick up or magnetic calendars, and more: Planners.

When is the best time to buy calendars? Surprisingly, it's early the year before the calendar's year. Many suppliers print only a limited number of each style and can run low on inventory towards the fall. There are some suppliers and styles however that do have guaranteed inventories throughout the year. Another advantage to buying before July is discounted pricing, offered by most calendar suppliers.

Even though we're starting to wind down the year, there's still plenty of time available to get those 2011 calendars ordered. What better way to show your thanks to your customers or employees and keep that appreciation in front of them throughout the year?