The Creative J

Not Just for Pandas Anymore

2011-10-27T14:23:00.002-05:00

Bamboo has popped up in the past couple years as a very popular, eco-friendly material in a lot of different items. Bamboo is a renewable resource which grows rapidly and is harvested with little impact to the environment, making it a good alternative to hard woods such as maple.

In the promotional product industry, we are seeing bamboo used in a variety of items, from clothing to cutting boards.

In cutting boards, bamboo makes a great choice since it is lightweight, yet durable and strong. Cutting with a knife on bamboo board helps prevent dulling since bamboo doesn't cause friction with the blade like hardwood or plastic boards will. Since bamboo is so strong, it also allows for heavy duty cutting without the worry of shattering or splintering the board.

In addition, bamboo is a bacteria inhibitor. The board surface is very compact, without indentations or grooves which commonly harbor bacteria in other wood boards. All types of foods can be cut on bamboo boards. Cleaning bamboo boards is also easy and care-free. They are less prone to warping or splinting since they absorb little moisture.

Fabrics made from bamboo also offer some great benefits. The fibers contain channels which help absorb moisture, wicking it away from the skin, leaving the wearer cool and dry. Bamboo fabric also will have a soft smooth feel making it a very comfortable fabric to wear. And on the practical side, it can be machine washed and dried.

If you're interested in using promotions that are eco-friendly, stylish and practical, ask about bamboo items the next time you call.

What the heck is GSM, or How Good is My Tote?

2011-10-18T15:04:00.003-05:00

GSM is a term you'll see a lot when looking at and ordering non-woven bags. You know, those recycled/recyclable grocery totes you see everywhere.

GSM stands for Grams per Square Meter and measures the density of polypropylene material. The higher the GSM, the more dense, strong and durable the material.

Most bags in this industry will measure between 70 and 100 GSM. There is a definite difference between weights on either end of the spectrum. You'll be able to feel the difference between a 70 and a 100.

Keep in mind too that GSM measures the density, but not necessarily the quality of the material. Some polypro materials might contain fillers which will bring down the cost, but will also reduce the quality and strength of the material. The country of origin can also play a role in the quality as material produced in Europe tends to be of better quality than those produced in China.

Another issue to consider is stitch count. While traditionally, you might think that the higher the stitch count, the higher the quality, when it comes to polypro bags, it's actually the opposite. Imagine the polypro material as a sheet of plastic. Each time a needle enters the material, it makes a hole. If the holes are too close together, the material can rip. Look for a stitch count of 6 stitches/inch for optimal integrity.

When it comes to ordering non-woven totes or grocery bags, we prefer to use our suppliers who carry products with 80GSM or higher values. For best quality, we also like to stick with our supplier that has many products with 100GSM and sources their materials from German-manufactured machines without filler materials.

Keep in mind, when requesting non-woven totes, getting the lowest price isn't necessarily going to get you the best quality. You may only pay $.99 for a tote, but it may only last one time before it rips out. Paying just a few cents more can yield a much more durable and longer lasting bag – something that can be important when your name is advertised on it.

Zockets in Your Pockets

2011-09-19T10:41:00.004-05:00

No, it's not a Dr. Seuss book, it's what our favorite apparel company, Vantage, calls their embroidery pockets – Zockets!

What are embroidery pockets? They are a feature usually specific to apparel that is made to decorate. It's a hidden zippered pocket, usually found on items such as jackets which have a lining. In order to embroider a jacket without going through the lining, and having the backing show, the Zocket allows the embroiderer to open the lining.

After the embroidery is completed, zipping the pocket hides the embroidery backing, leaving nothing showing but the lining.

In addition, Vantage's Zocket also doubles as a functional inside pocket – a feature most other brands don't have. (Usually the embroidery pocket is just an opening to lining, allowing anything you put in it to fall to the bottom.)

When ordering apparel such as jackets that have lining, it's always good to check on how the embroidery will look on the inside of the jacket. If the jacket does not have a lining or it does, but no embroidery pocket, you will see the backing of the embroidery. The only other option is to have the embroiderer rip out the lining seam, then sew it back up – which can be costly and create the possibility of damaging the apparel.

Rollerball versus Ballpoint

2011-09-02T17:38:00.002-05:00

Ever wonder what the difference between a rollerball and a ballpoint pen was? Well, even if you haven't, you're gonna find out!

Rollerballs use water-based ink instead of oil-based inks found in ballpoints. Since the water-based ink is less viscous, it will saturate the paper more and write smoother than the oil-based inks in ballpoints.

Rollerballs have some advantages over ballpoints, but there are some disadvantages you'll want to keep in mind too:

Advantages:

• Rollerballs tend to write smoother and take less pressure, allowing them to be more comfortable to use and quicker writing speed.

• Wider range of ink colors

• Finer lines and more clear

• Consistent ink flow and skip less.

Disadvantages:

• More likely to smudge since they dry slower -- so not a good idea for left-handers or kids

• Bleed through on paper

• They run out of ink quicker because more ink is used

• Can dry out – shelf life is typically 1-2 years

• Airplane cabin pressure can cause them to leak.

So, when choosing your pen type, it is important to consider who will be using them and how they will be used. You certainly don't want to order rollerball pens for executives who will be flying with their pens. We actually had a Bic rep come visit us this week with a VERY leaky rollerball – caused by flying. Val had ink all over, but we learned something new!

Laser Etching - Decorating Methods #1

2011-08-25T14:37:00.002-05:00

Since there's so many decorating methods for apparel, in addition to the standard embroidery and screenprinting, I thought it might be a good idea to talk about some of them.

One of our favorite decorating methods is laser etching. Instead of adding something to the apparel, like stitching with embroidery or ink with screenprinting, laser etching actually changes the fabric's surface. The result differs depending on the type of fabric it's applied.

For a quick little video showing a fleece being etched, click here.

On most laser etching, you'll want to stay away from fabrics that are really dark in color, like black or navy, as the effect will not show up well on those colors, since the imprint takes on a tone-on-tone look for most applications.

Fleece fabric probably creates the most dramatic effect since the laser actually etches part of the top layer away. This leaves a 3 dimensional effect for the imprint. It can be really dramatic when used as a full imprint on a blanket or the back of a fleece jacket or pullover.

On wovens or knits, the effect is more subtle, usually darkening the fabric color a bit to create a tone-on-tone look. Since it is a more subtle effect, it offers the ability to be more creative with placement and sizing as the imprint can then become part of the design of the apparel. One example would be to take a graphic element from a logo, enlarge it, and position it possibly at the bottom of a shirt, overlapping a zipper, or extending off the item. View some of the out-of-the-box etching placements here.

Denim creates a whole different look since the laser removes the pigment, leaving a lighter-colored imprint. This would be a very affordable way to imprint the full back of a jean jacket.

Laser etching tends to be very cost effective too. Set ups range from $0 to $32 and run charges are right in the range of embroidery, but usually don't vary based on size. We have some items which can be ordered at just 1 piece with no set up charge -- a great idea for gifts or thank you's.

And, we offer laser etching in our online webstore – no set ups, no additional run charges, no minimums. Check it out here. Items which can be lasered include blankets, awards, glassware, sportswear, jackets and more.

The Wicking Myth - Performance Fabrics

2011-08-05T16:19:00.004-05:00

What are "performance fabrics?" These are fabrics which are engineered to offer some special feature, usually moisture-wicking capabilities.

Most moisture wicking fabrics are comprised of dual layers, usually an inner layer which wicks the moisture from the skin and an outer layer which allows the moisture to evaporate quickly.

This helps to keep the wearer drier and more comfortable, especially during activities such as golf or running.

There is a wide variety of performance fabrics in the industry and not all of them perform equally. One of our favorite brands, Vantage, tests every lot of their fabrics to make sure they meet their standards for moisture management. We really recommend their apparel not only for their quality standards, but also for their great style and price points for every budget. View them all here: Vantage Performance Apparel

Here's a great little video they've put together which explains the wicking process: Wicking Test Video

Our customers who have purchased these products have responded enthusiastically about how well these shirts work at keeping them comfortable and dry, even when working outside most of the day.

Here's our happy customers from Bellevue University at a recent golf outing, wearing their Vantage polos. All smiles!!

American Made - Coming Back

2011-07-11T09:55:00.002-05:00

If you've bought promotional products in the past, I'm sure you've noticed most of the items come with a "Made in China" sticker or tag attached. You may have even asked for products only made in the USA, to find there wasn't much readily available, or not the items you were hoping to purchase.

That trend is starting to change. With the downturn in the economy, the call for American-made products has grown stronger. In fact, a quick check of our supplier database shows that over 500 suppliers now offer American-made products. We can source products in almost every category, the lone exception being electronics. USB drives, MP3 players, computer accessories and other electronics are imported.

The major drawback in buying American? It all comes down to price. Most products are just going to be cheaper if they are imported, due mainly to labor costs. However, with American-made products, there tends to be greater control over quality, service and safety concerns.

If using American-made products in your marketing efforts is important to you and your company, make sure you express that need when speaking with your consultant here at The Creative J. We'll target our research on the manufacturers who make their products here in the US. Offering this option is just one of the many services we're happy to extend to our customers.

Parades and Promos Go Together

2011-06-27T08:39:00.002-05:00

Don't you just love small town parades? I was at the Elkhorn Days parade this weekend, watching my kids participate with their karate school, and just had a great time.

The parade was delayed for an hour due to the rain, and I think that caused several of the entries to not show up, but it turned out to be a beautiful day and everyone had a great time.

As I sat on the curb, watching each entry go by, it occurred to me that these parades are really an advertisement for the businesses & organizations in the community. As each car, truck, flatbed, or wagon passed by the judge's table, the emcee would announce the business name and give a short little plug of their services or product. Since the majority of the entries were businesses, it really was a FUN rolling/walking advertising opportunity for all of them. What better way to reach their local customers and to show off their personalities along with their services?

Of course, it goes without saying that they were all handing and throwing out a variety of promotional items (and candy). Plus, most of them were wearing tshirts made just for the event. I saw frisbees, stress balls, pencils, koozies, plastic bags, yo-yo's, fliers, postcards, stickers (can't forget the politicians!), wristbands, and lots and lots of Tootsie Rolls!

The kids went crazy over it all, and of course, us adults had to check it all over carefully ourselves to make sure the candy was ok! But in the course of doing so, those items that were imprinted with the business's logo, stood out and made us take a second look. Maybe I hadn't heard of that business before, but now, seeing their logo on one of those items has imprinted it in my memory and I will know who they are when I hear or see their name next. Or, if I'm in need of one of those services, I'll probably remember their name and give them a call.

Now, if there was a way to imprint a funnel cake.............

Who Wants to Receive Promotional Products?

2011-06-23T14:13:00.003-05:00

Do consumers enjoy receiving promotional products, or do they see them as a hassle, or item to discard? What makes them want to pick up a product emblazoned with your logo?

If you read a study done by the Promotional Products Association International (PPAI), you'll find out that American consumers really do love promotional products.

Some quick statistics: 83% of American consumers liked receiving promotional items; 48% would like to receive them more often; and 38% felt they served as a constant reminder of the advertiser.

However, the statistics for how or why a person would pick up a promotional product at a tradeshow or event are even more telling: only 23% would pick it up regardless of what it was, but a whopping 69% would pick it up if they found it to be useful.

So, when planning your budget for promotional product marketing, it's an important thing to keep in mind. If your audience finds it useful, they are more likely to pick it up and then continue to hold on to it.

And the statistic that tells it all, over 76% surveyed could recall over the past two years the specific product they received, the advertiser and the message the item conveyed. That's all value added to your bottom line when using promotional products to gain and maintain customers and brand recognition.

Calendars – Still a Top Promotional Product

2010-10-12T08:32:00.002-05:00

When you think of calendars as an advertising vehicle, visions of the Norman Rockwell calendar you would pick up at your local pharmacy are probably what come to mind. And that design still remains a pretty popular one: Norman Rockwell Calendar.

Calendars have been around forever, but they still remain a very popular advertising medium for businesses. Why? It's simple: They provide continuous marketing every day of the year. What other product is guaranteed to make an impression daily on your customer? When a customer receives a calendar, they put it up on the wall, put it on their desk, or stick it in their car... and then it stays there for a year, constantly reminding them of who gave it to them.

No matter what your budget or preference, you can find a calendar to fit. From small press-n-stick calendars starting at $.40 each, on up to full-color fully customized works of art, there's a calendar perfect to create awareness of your business or brand.

Don't want to spend a lot of time designing a calendar? Choose from hundreds of pre-made calendars, ready to have your imprint added, such as these: Appointment Calendars. Or for a little more customization, how about options such as coupon add-ons, desk pads, or a fully customized calendar such as these: Custom Calendars. Then there's all sorts of other options such as planners, commercial calendars, stick up or magnetic calendars, and more: Planners.

When is the best time to buy calendars? Surprisingly, it's early the year before the calendar's year. Many suppliers print only a limited number of each style and can run low on inventory towards the fall. There are some suppliers and styles however that do have guaranteed inventories throughout the year. Another advantage to buying before July is discounted pricing, offered by most calendar suppliers.

Even though we're starting to wind down the year, there's still plenty of time available to get those 2011 calendars ordered. What better way to show your thanks to your customers or employees and keep that appreciation in front of them throughout the year?

The Power of Promotional Products

2010-09-27T13:00:00.004-05:00

PPAI, the non-profit trade organization for the promotional products industry, has just released their latest research on the power of promotional products. For a quick view of the results, check out this link to a short presentation: Reach And Recall

The findings reinforce past studies -- consumers like receiving promotional items, they tend to remember the company that gave them out, and they tend to hold on to the item, creating multiple impressions of the product or brand.

The study also shows that promotional products advertising has a 15-50% higher recall rate than tv, print and online advertising -- a great bang for the buck.

Some quick facts:
• 83% of consumers surveyed like receiving promotional items
• 48% would like to receive them more often
• 69% generally will keep the item if it is useful
• 36% generally will give it to someone else if they don't have a use for it, expanding it's exposure
• 35% generally keep the product if they like the advertiser
• Decreases in advertising dollars are the least for promotional products as compared to other mediums
• A significantly more positive impact on brand image is projected by promotional products than other mediums

The PPAI website has a host of research and facts about the impact of promotional products. It's a great source when you are considering your advertising budgets and the impact you wish to create.

Cotton and Tshirt Pricing on the Rise

2010-09-13T14:21:00.002-05:00

We've just been getting notices about increases in tshirt pricing from our suppliers. As of September 13, most brands will show an increase of around 5%. There are many factors causing this. Below is an explanation from Gildan, one of the top manufacturers of tshirts:

"There are a lot of factors that have caused the increase with the price of Cotton being a large part.

There is a sub-commodity market for yarn spinning (the step where they take ginned cotton fibre and twist it into the yarns that end up getting knit into the fabric that gets dyed, cut and sewn into shirts). The recession forced some yarn spinners to either close or change their machinery to make finer yarns so globally there is also a shortage of yarn that has impacted prices.

India also temporarily initiated a block on exports which further dried up available yarns.

The last (and possibly most significant reason) is that almost the entire manufacturing supply chain was caught off guard at how fast demand for cotton products has rebounded. Corporations are spending on promotions, people are traveling and going to concerts and fundraising efforts around the globe are booming. "

At The Creative J, we will price check among our various suppliers, looking for specials and options to help keep your pricing competitive whenever we quote on apparel. Apparel quoting is a constantly changing beast, something we custom quote each time in order to get the best pricing available.

Holiday Gifts Already?

2010-08-23T14:38:00.002-05:00

Can you believe summer is over, school has started and ads for holiday gifts are starting to pop up? What happened to this year? Seems the older I get, the faster the year flies by.

Almost daily we are starting to get catalogs and emails from our suppliers about holiday gifts. Believe it or not, now's the time to start thinking about what your company is going to do this year for employee and customer gifts.

Some items, like chocolates and other food stuffs are discounted right now through the end of September. If you order now, these suppliers will even hold off on shipping until November or December, or whenever you like. A great way to get those orders taken care of now and avoid the stress of getting them done last minute in December! Click here to check out some really yummy ideas.

A common holiday handout is calendars, and it's time to order those while supplies last. Many calendars are printed at the beginning of the year and not replenished. We've found some styles are out of stock in the fall, so it's best to order soon. Most calendar companies will offer discounts for orders placed before July 1. To check out a variety of styles and sizes, click here.

A lot of businesses out there will tell us they like to just hand out gift cards or money for their holiday gifts. Studies have shown that giving a gift instead of money will last in the recipient's memory much longer. Recipients of money will tend to use it to pay off bills and not remember how they used it a year later. When they receive an actual gift, especially one branded with your company's logo, they remember each time they use it how and when they received it. Their appreciation for the giver is reinforced each time they use their gift.

So although we're still feeling the heat of summer, it's time to start looking ahead and thinking about those cool months to come, and how you plan to thank your customers and your employees.

How Cool is Your Coozie?

2010-08-04T08:48:00.004-05:00

Confused about the types of beverage insulators out there? Wonder what's the difference between scuba and neoprene? Wonder why they call it scuba when diving suits are made out of neoprene?

One of our favorite suppliers, Numo, has a great article on this, which I will condense below:

Scuba: Open cell polyurethane foam with a polyester fabric on one side and tricot on the other.

Neoprene: Closed cell rubber-based product with polyester or nylon fabric on both sides.

The photo shows the scuba on the left, neoprene on the right.

Now, what does that mean? In a nutshell, open cell has more air pockets and is thus, less insulating. Since closed cell is much denser, it blocks transfer of heat much better, keeping your beverage cooler for longer.

So why choose scuba over neoprene? Price. It was developed as a cheaper alternative to neoprene, but the tradeoff is it won't insulate as well.

So when choosing an insulator, the decision is yours – less expensive, but won't perform as well, or spend a little more for a better product. We can help you make that decision by showing you the options that will fit your budget and needs.

Why Do Flash Drive Prices Change So Often?

2010-04-07T10:33:00.002-05:00

Flash or USB drive prices for the most part change on a weekly basis. Why is that?

1. Flash memory is only made by a very few manufacturers such Samsung and Hynix, so they control the prices.

2. Memory chips are in everything: tv's, i-Pods, cars, stereos, refrigerators, you name it! So the demand is huge and the supply is limited.

3. 80% of the cost of the drive is determined by the cost of the memory chip, so when the price on the chips increase, so does the drive cost.

4. Large buyers like Apple often buy millions of chips at one time, causing an increased demand and lack of supply. So, prices go up.

But consider this, 16 months ago, a 4GB drive cost around $100. Today, the cost is around $20!

And when you consider the fact that it was just a few years ago that a regular 1GB hard drive cost hundreds of dollars, we really have come a long way in a very short time.

(Do any of you remember the days in the not so distant past when our computers didn't even HAVE hard drives? I remember starting out as a graphic designer with my Pagemaker program on one 3.5" floppy disk and my files on the other. I would have to swap them back and forth when I wanted to save my files! And if you can remember that, you can probably figure out how old I am!!!)

The Perfect Wedding Favor

2010-02-26T15:03:00.001-06:00

Someone you know is getting married soon. It might be a family member, a best friend or perhaps yourself.
I have now been married for 3 months. The day is filled with wonderful memories.
Planning for this event, however, can cause insomnia, weight gain and fingers nails chewed done to the nub.
Your M & M friends have come out with a perfect wedding favor. Something that will make everyone smile.

With MY M&M candies you can personalize your words, colors and photos.
Packaged in a pouch or clear tin, this personal touch will leave the sweetest memories for your memorable day!

http://r2.vidiemi.com/vemail7/MY/hosted/email/c4D59A61010424.aspx?zjxj=01100004W8733994W424W25&VEEF1=jen@thecreativej.com

Save $15 with any order over $99.

Just another idea from The Creative J

It's all in the BAG!

2010-01-20T14:23:00.005-06:00

I love bags. I love the way they make you feel when you carry one. Whether it's a duffle bag at the gym or a laptop bag at the office – bags have purpose.

One of the latest trends in bags in the recyclable grocery tote. Everyone uses them. Now suppliers are taking that same grocery tote material – polyproprolene and creating lunch sacks and lunch coolers.

I love this lunch sack-- comes in many colors and it's affordable, only $1.99 for a min of 250 units (one color imprint).

or How about this cooler, the same price as above.

The jute bag is a new material found in many of the new tote bag styles. Jute is a natural fiber and gives the bag a upscale eco-friendly look.

Take a look at this one or how about this?

Whether it be Jute or Polyproplene --these two materials help give your basic bag/tote a new look for 2010.

Eco Products for 2010

2010-01-18T13:15:00.003-06:00

2010 Promotional Product Trends.

Happy New Year.

With the new year comes new promotional products. Last week I traveled to Vegas and attended the New Promotional Products Showcase. I saw many cool new products. The next few blogs I will talking about promo trends and how these new products can help you build your company's brand.

Green/ Eco Revolution.
We all practice being green at home but now its time to move it into the office. Many companies are launching internal green initiatives; whether it be as simple as recycling paper or suppling employees with biodegradable coffee mugs and pens. Prices have come down in the last couple of years.

Take a look at these biodegradable pens
Biodegradable Pens
This pen is on a 1st Quarter special for only $.70!

Or for a bit more color
Karma Pen
This pen is only $.62 for min order of 300 units--one color imprint.

Take a look at this biodegradable coffee tumbler.
Coffee Tumblers
Under $3.00 with a one color imprint

Other green office ideas range from recycled mousepad paper, spiral-bound notebooks and bamboo plaques. Look for more Eco Green products in the up coming blogs.

The Creative J vs. the Internet

2009-11-13T11:18:00.000-06:00

It seems that as budgets are getting slashed, customers everywhere are searching for cheaper prices. The question I ask is, "Are people really searching for cheaper prices or for more bang for their buck?"

Value vs. Price

There is a huge difference between a cheap price and value. Do clients want a junkie stick pen that may clog and smear or may not even write at all? I believe that this is a resounding "No!" What is the value of a pen that will end up in the trash?

Often times, when a client works with a direct warehouse online, the supplier will not advise a client that the product they are looking at purchasing may not be the best choice for them.

We're Here For You

At The Creative J, we know that there are plenty of companies in our area that would kill to get some of our customers. We keep them because we are able to find the perfect product for each client based on their specific needs. Our goal is to make your job easier. We love building relationships and working to keep every customer as happy as possible.

It is not often that we sell something simple. Most clients do not ask for or want a one-color imprint on a pen or provide us with camera-ready art. Many times, clients do not allow for a lot of time between ordering and the event. As professionals, we work one-on-one with our clients and are able to manage these challenges. When you work with The Creative J, you are involved in a very personal process that helps ensure orders are completed correctly and efficiently.

Building Relationships

Ask yourself, would an internet company know, or even care, that you used them six months ago for a pen order and that they could save you a new screen charge?

At The Creative J, we offer more than 50 combined years of experience in this industry. We are never shy about calling a supplier and asking them for a favor. The reason we are all here is to keep you, the customer, happy. We know which suppliers to use and more importantly, which ones to avoid.

Satisfaction After The Sale

It is important to note that price is only part of a purchasing decision. Many other factors should be considered like knowledge of products, the industry, shipping and art.

It is imperative for our clients to know that should there be an issue with an order, we will move heaven and earth to see that our clients are completely satisfied with the product they thought they were getting.

The Creative J will be a far greater resource for you than any voice on the end of any telephone or at the receiving end of any email. No internet entity will give you better service or fight harder to keep your business than we will. If you choose to use an internet supplier, we will shake your hand, wish you the best of luck with your gamble and hope that when, not if, things go awry with that internet company, that you will remember that we will always take the time to give you a quote, make personal sales calls, and suggest two or three other ways to reach the same goal.

What Are Those Extra Charges?

2009-11-13T08:22:00.000-06:00

On most orders of promotional products, you'll see some charges in addition to the item cost, which you may have not been expecting. Depending on the imprinting method, you may encounter screen charges, set up charges, die charges, plate charges, PMS match charges and running charges. Why these additional charges? Let me try to explain:

Set Up Charges: Most suppliers charge this per location, per color, per size. This covers the cost for the supplier to set up their equipment, load the inks and plates or screens, and get the order ready to run. It may also include the cost of plates or screens. If a supplier doesn't charge these, it simply means they have rolled that cost into the price of the item.

Screen, Plate or Die Charges: These are charges for the silkscreens, plates or dies used to create the imprinting material from the supplied artwork. These materials are then used on the printing equipment to transfer the imprint to the item. Some suppliers include these charges in the Set Up Charge. Since for each color there needs to be a separate screen, plate or die, you are charged per color for these.

PMS Match Charges: Most suppliers will have a list of stock ink colors they keep on hand or have preloaded in their imprinting equipment. If you want your imprint color to match the PMS color of your logo as close as possible, then most suppliers will charge the PMS Match fee. This covers the extra cost of exact PMS inks, and also the labor to clean the printing equipment, load it with the specific color, and to clean it again to reload it with the stock color.

Running Charges: The majority of items are priced with a one color imprint included in the item price. If you decide to imprint in multiple colors, or in multiple locations, then running charges apply. These cover the cost to run the items through the printing equipment multiple times – once for each color and each location. Usually the only time you won't have running charges is if the item is being digital printed. When printed digitally, all colors are laid down on the item at one time.

Less Than Minimum Charge: If you want to order below the minimum quantity listed for the item, most suppliers will allow you to order 1/2 of the listed minimum...for an additional charge. This charge covers the portion of the set up they have already included in the item price and have allowed for with the minimum quantity listed.

Proof Charges: To make sure your imprint is going be positioned correctly, sized right and all the elements are there, the suppliers send an email proof, usually showing the imprint positioned on the item. (There are some that just haven't been able to figure this part out, but we're working on them!) The proof charge covers their cost of the additional paperwork and delays in the production process to prepare the proof. Now, it is always your option to forgo the proofing process, but an option we strongly oppose. There are times there might not be time due to a tight deadline, but whenever possible, it's best to have a proof sent to make sure everything is right.

These are the most common charges that may show up on your order, depending on the items, imprinting method, and colors. When you work with The Creative J, we will always send you a confirmation showing all your charges BEFORE we place the order. Once you approve the confirmation and charges, then your order is placed and the process should be clear and simple for you to follow.

Weezer and Snuggie... Your company brand could be next!

2009-11-10T16:37:00.000-06:00

The Snuggie

Definition: A big blanket with two over sized arm holes.

Everyone has seen the ad on TV. A woman on the couch is knitting, looking all warm and cozy. Perhaps you even own a snuggie.

Many companies are getting creative by moving their brand into the lifestyle of their consumer. According to the story on BNET, thats what the rock band, Weezer, has done. "If you buy a Weezer Snuggie, you’ll get a copy of Weezer’s new album, Raditude, out Nov. 3, for free. Alternatively, if you buy the album from Weezer’s web site for $30 you’ll get a plain blue Snuggie for free. The Safari print snuggie is available for $50."

They even became proactive and came out with an infomercial on youtube.com Weezer Snuggie Infomercial

The Creative J can help you keep your clients remain warm and cozy as the winter months are approaching. Available Sunggies

Sorry, no safari print available!

Why are memory prices increasing?

2009-11-02T11:05:00.000-06:00

Seems memory prices keep increasing lately. According to the AppleInsider, October 9 edition, the demand for flash memory has outstripped the supply due to the popularity of devices like the iPhone and iPod Touch.

Demand in the third quarter exceeded supply by 1.3 percent, and expected to grow to a 3.3 percent deficit during the upcoming holiday season.

Demand is expected to grow 81 percent in 2010 due to the growth of smartphone sales. It's expected for manufacturers to meet that demand in the first half of the year, but by the end of 2010, demand is expected to outstrip supply again.

We've noticed here the past year that memory prices change on a weekly basis with most of our suppliers. Now with this announcement, it's important to keep in mind that the quote you get on Wednesday will most likely change Friday afternoon.

The Creative J will always do our best to search out the best pricing for your flash memory needs. However, as memory becomes more and more in demand and supplies lessen, our options may not be as plentiful as earlier in the year.

My First Memorable Promo Product

2009-11-02T10:55:00.000-06:00

A family from Florida moved into the vacant unit of our duplex. They were exotic to me because they came from a land filled with swamps and alligators. Their daughters wowed us with stories of their past life in Florida. I must have been 8 or 9.

Their dad had a job doing something nobody else's daddy did. He was working for a hamburger place that was going to be everywhere. It was 1968 or 1969 and we just didn't have a clue yet.

One special sunny day, Mr. T (I wish I could disclose his name) took us to a field at 49th and "L" Street. I was really tickled because the field was adjacent to a best friend's yard. Mr. T was showing my father, who was also in retail, where the construction was to begin on a restaurant he was involved with. I remember standing there, listening and wondering what the heck they were jabbering about. Then Mr. T reached into his pocket and pulled out a round wooden object. He asked me and my sister "Did you get around to it?" Of course, I didn't know how to answer him so I asked, "What do you mean?" He repeated himself, carefully hiding the object in his hand "Did you get around to it?" I was not able to answer him. He then took my hand and placed the wooden coin in it. On it were the words "A ROUND TUIT." On the flip side was a "coupon" stating that it was good for ONE FREE WHOPPER.

What in the world was a WHOPPER? A couple of months later, the first location opened at 90th & Center. My family made the "Grand Opening", armed with our ROUND TUITS. I feel lucky to have witnessed the birth of a fast food giant in Omaha... I hope you have guessed by now that it was BURGER KING!

Mr. T and his family later moved from our duplex into something palatial and then to places beyond and out of our lives.

A few weeks ago, on a sunny Saturday afternoon, I drove through the Burger King 49th and "L" and this memory came alive within me and it made me smile. What a clever use of a promo product. I don't recall anything else in the past 50 years that I've seen that has rivaled it.

Media, Music and Merchandise

2009-11-02T09:51:00.000-06:00

Those people that know me, know that I am a music head. I love to listen to all sorts of music. I love to play music and weirdly enough, can tell you names of songs, lyrics and artists from the 60's-90's.

Over the weekend, I was listening to a radio show. The discussion was regarding artists that used the internet as their new distribution model to distribute their songs for free. The group Radiohead has used this model for it's online sales of “In Rainbows,” a 2007 record album. This distribution model challenges the music industry’s traditional distribution and sales model by allowing consumers to determine the price they are willing to pay for the album. Consumers simply download at the band’s album for their official site.

Hmmm... So, how much do you think the average consumer was willing to pay?
The grand total is $6.00. Not bad!
It turns out that the artist makes their money with out the record label.

Now, lets think of how we find our news. Is it from the Daily Show?
No longer do journalists "rip and read" the day's headlines off an apwire to broadcast it to us via the radio or TV. National readership of newspapers is on the decline. Both the Denver Post and the SunPost from Miami closed it's doors, and these are only two out of many. Consumers now demand short bits of information.

I hear so many people say that they don't have the time to read and those that do source out information. They find it via twitter or blog and not the non bias reporter.

Again, a change in the distribution model. Is it better? Are people willing to pay for news as they do for music entertainment?

And lastly, let's focus on merchandise.

For the last 15 years, I have been the provider of solutions by finding unique brand building gifts and giveaways. My clients range from banks to public utility companies to veterinary supply companies. With the current economic times, people find themselves having many more responsibilities in the work environment but maintaining the same pay. Often times, a person takes on those responsibilities of a position that has been eliminated.

I am happy to say that the distribution model for promotional products has not changed. During the "dot com" boom, there were many online distributors, but as the "dot com" came to a bust, clients realized they missed the one-on-one attention of a sales consultant.

In this world of change and chaos, breath in and know that your consultant at The Creative J will be here. Just give us a ring.

Big Box Stores Getting Creative With Gift Cards

2009-10-28T16:51:00.000-05:00

Gift Cards...

When I think about gift cards, I think that they are such an easy gift to give to those in which you have no idea what to give. I admit that I bought one this month for a friend's birthday.

Everyone buys them, right? It seems that the answer is a resounding "yes" as gift card sales exceed $25 billion dollars a year. A few big box stores are getting creative since most retailers are estimating that due to the current economy, sales from the previous year will be down 5-25%.

A recent Wall Street Journal article explains how Home Depot is engaging in Interactive Cards. "When a customer receives one of the company's interactive gift cards, he or she can go to a special website, enter the gift card amount and hold the gift card up to a webcam. The webcam will show the consumer's image and the image of a crate on the computer screen. When the customer shakes the gift card, products will appear in the on-screen crate within the card value range."

The article also discusses Best Buy's new "Pitch In" website may be a play to combine both the practical and innovative. "Inspired, in part, by social networking trends, customers can create a card online and friends and family can contribute any amount to the card - starting at $5 - to be used towards larger items on that customer's wish list. The card can be used at any U.S. Best Buy store or online."

I find both of these strategies interesting. Are they giving more to the consumer or are they asking them to do more?

For me, gift cards are an impulse buy. When it is difficult to know what the recipient would like or if they "Have Everything," a gift card is easy to grab in the check out line. At least this way, they will know that they are on my mind and I care.

So this holiday season, think about how you can be creative with your gift giving or if you don't want to think, The Creative J would love to do the thinking and shopping for you.

The Joy of Chocolate

2009-10-26T09:20:00.000-05:00

This weekend we celebrated Connor's 9th birthday.

Do you remember being 9, when life was a simple joy?

For the birthday we made chocolate balls. They were a delicious blend of cream cheese and crushed Oreos, rolled into small 1" balls and then dipped in chocolate. Yes, they are as amazing as they sound.

While we were making the chocolate balls, I started thinking that as adults, why shouldn't we enjoy the same joy of chocolate?

The 2009 year is rounding out and it is more important than ever to let our clients know how much we appreciate them. So why not give them the gift of chocolate? Whether it be brownies, chocolate covered almonds, truffles, chocolate covered sunflower seeds or simply just a great big chocolate bar, everyone loves the gift of chocolate.

It doesn't matter what kind or name brand, everyone enjoys the smooth silky richness of chocolate melting in your mouth whether you're 9 or 99.

The Buy The Big O Show!

2009-10-23T09:35:00.000-05:00

Last week was Omaha's annual "Buy The Big O Show!" Every fall, the with the help of a few corporate sponsors and the Omaha Chamber, businesses both large and small gather at the Qwest Convention Center to show off their services.

Being in the business of trade show giveaways, I love to see what businesses will give away to attract new clients. This year, the winner of the most unique giveaway was Creighton's Werner Institute. Their giveaway was a harmonica! I loved it. It was
fun and had a nice size branding area. The real kicker was that no one else was giving them away.

As for the businesses, it was pens, pens and more pens. But, as I always tell my clients, people love their pens. The AIM Institute gave away tech-like looking pen. Mutual of Omaha Bank and the UNO MBA progam gave away the trusted simple retractable pens.

My favorite pen was the Valley Boys pen. It was bright orange with black trim. It had a solid feeling plunger/retractor, which is exactly what you want from a roofing company.

Another favorite included the Inter Tech Auto Collision nail file, bright with a big and bold logo on something so practical. I also liked Children's Hospital's First Aid Kits. All of the above are excellent ways have branded merchandise become lifestyle giveaways.

Why its all in the BAG...

2009-10-13T09:32:00.000-05:00

If you spell Bag backwards it spells GAB... With that said -Lets gab about bags! There are so many styles and functions for bags that it would take all day to discuss. So instead, lets go through our day and see how many different bags we use.

In the morning I take my laptop to work in a computer bag. Over my lunch hour, I go grocery shopping with my Eco Friendly reusable bag. Afterwork I go to the gym with my gym bag.

These are just a few examples of how we use bags in our life. This is why Bags are number 3 in popularity of promotional products.

If a company's brand wants to become a part of the consumer's lifestyle --think BAGS!

Click on the links below for some of the more popular bags we offer.

Laptop Bag

Grocery Tote

Gym Duffel

Branding

2009-10-09T16:05:00.000-05:00

Brand

This word bores me. Maybe because it's only one syllable. Maybe it's because I didn't want to think about it. As usual, an unanticipated string of events occurred that forced me to take a stand and make a declaration on this subject.

What is a brand? Her brand? My brand? I have decided that brand is an opinion that one forms when they first meet you as well as lingering impressions or afterthoughts. I believe that a brand should be perceived in a positive manner, it should be the essence of what you represent and the experience of you. There's a little of "you", or each of you in a team scenario, that is mixed in with it, something that is personal or unique.

Should we sterilize a brand to make it safe for everyone? No. Should you be afraid to be you for fear that someone else doesn't like your brand? No. Brands are like canned corn, most people love it but there is occasion that it is intolerable to another. That's ok, you can't please or accomodate everyone.

I recently got to work with a new client. She had a desire for apparel that would build awareness of her yet-to-be-opened business. She had a deeply personal passion for a color but others didn't share her vision. I got to sit at her dining room table, and watch her children, on summer vacation, playing with visiting cousins. I saw her garage filled to the brim with items for her new establishment, all snatched up at yard sales and flea markets. I witnessed her dedicated assistant sweating in the hot summer sun stripping, sanding and painting items for their new space...and she wasn't complaining!

From her kitchen table, her calmness in the midst of mayhem, from the cheeriness of her spirit and the colors seen throughout her home. I knew why she wanted to incorporate this color into her brand. I knew she gained comfort and happiness from it and it represented her joy in creativity, like the warm rays of the sun rising each day. She didn't tell me this, she exuded it.

Pursuant to this meeting the client told me what her vision was for her "dream shirts". Another marketing company advised that they didn't agree with the concept stating they felt were too bold. The client didn't change her design because she was not afraid to show her strong and exuberant brand. As I attended her grand opening last week I was delighted to see how awesome those shirts looked on her entire staff and how perfectly they fit into the concept of their business.

I am a brand. I have my thoughts about what others perceive and I'm sure that doesn't agree with actual perceptions all the time. What I do know is that I am my brand, I am not playing make believe. Like canned corn, you either like me or you don't and that's okay.

Five Years and Counting

2009-10-09T13:31:00.001-05:00

If you know me, you know I'm not a person that really pays much attention to "important" dates. I don't get all excited over birthdays and holidays, milestones, or count downs. My life is pretty much lived on a day-to-day basis. Which is probably mostly due to the fact that with all the information my brain has to hold – work, home, kids, husband, school, activities, etc. – it just can't handle trying to track future happenings.

Even so, I did just realize (really, just now), that The Creative J has reached its 5th year of business this week. In October 2004, Jen and I officially opened our doors and started a new phase in our lives, chosing The Creative J as our name to reflect our own names. There's been a few bumps over the years, but for the majority of the time, it's been pretty smooth sailing – which is really awesome considering a lot of new businesses fail within the first few years. I'm proud to say that The Creative J is going strong and getting better each year. We started out just the two of us in Jen's basement, and now we've got 2 sales reps, a marketing & sales assistant and a real office to hold us all.

From the beginning, we've always made our focus our customers, and I think that has shown in everything we do. It's always been our mission to make sure our customers are kept updated and in the loop on every order. We do our best to help make the process as smooth as possible. There are times it might get a little thorny, but sometimes those pesky details just make it have to be that way. For most orders though, it's a pretty simple process which ensures you end up receiving exactly what you were hoping to get.

The Creative J has worked so well because all of us who work here recognize in each other our strengths and our weaknesses, and we try to run the business based on those traits. Jen is an incredible sales rep who can come up with the perfect creative brand-building items a business needs to promote themselves. Ask her to give you a detailed breakdown of every line item of an order and how your artwork will need to be formated, she'll turn the task over to me to make sure no detail is missed. That's where I excel - making sure everything is accounted for and all the details are studied. Ask me to go out and make sales calls, and you might as well ask me to fly to the moon – it just ain't goin' to happen! I love helping our customers and enjoy talking to you all on the phone, but you're not going to find me seeking out new people to meet. I'm just more comfortable here in the office, making the business hum.

And through the past year as we've added new people – Jeff & Val in sales, Angela in marketing and assisting me – we've been able to capitalize on their strengths, which has made The Creative J stronger. They all have unique abilities they add to our business to make it a place we all enjoy working. We hope that enjoyment shows through to all of you. We're really glad to have such great people working for us. It's hard to imagine now how we did it without them.

And that's what The Creative J is – it's no longer just Jen and Jill – it's a unique bundle of personalities and abilities that all work together to make each customer feel they are getting the best possible experience when making their promotional buying decisions. And we hope that along the way, during that experience, we're injecting a little fun, a little lightheartedness, to make your day just a little better. If we've done that, then we've done our job.

Thanks to all of you who have made The Creative J what it is today. You are the reason we have been able to thrive. And we thank you for it!

REPRESENT

2009-09-11T13:31:00.000-05:00

REPRESENT

Such an interesting word. Just 9 letters but says so much about who you are, the message you give to others, what you believe in.

On October 14th, a multitude of Omaha businesses will be coming together in one building, to showcase what their business offers. At this gathering new friendships will be started, potential customers will be found and support for our community will be displayed. The spaces these businesses will occupy were procured with a common purpose: to be seen, to be heard, to raise awareness, to grow.

Will your booth attendants and promotional marketing items be able to REPRESENT you? Will you see welcoming smiles or boredom? Will your table reps be handing out "freebies" or "promo items"? (I hope you said "promo items"). Will your promotional materials attract people to your booth out of curiosity? Will materials be used as an ice-breaker to get a conversation started?Perhaps they will be used as a "thank you" for listening to your message.

People love gifts, whether in the form of an inexpensive useful item or something extravagant. However, don't forget that these "freebies" have a purpose and that you are using them to "bait your lure". Hopefully, you will have selected the perfect bait for this occasion!

9/11 Eight years later

2009-09-11T11:55:00.000-05:00

As I was watching the sunrise over a few morning clouds, I think about how I watched that same sun rise 8 years ago. It was one of those beautiful late summer mornings. Like all of us-- we'll never forget what we were doing when we first heard about 9/11.

I was on my way to an 8:30 AM meeting.. and that was the last thing that was normal about that day. Now, much has changed. Maybe, much has stayed the same.

In the world of advertising and promotions, I recieved many request for United States of America lapel pins, car flags, and anything that could be worn to show your support of those that had fallen.

The song Superman, sung by Five for Fighting, was heard on the radio. We all felt something shift inside us.

So on this 8 year anniversary, I remember. I remember with a famous 1970's Coke Commercial "I'd Like to Teach the World to Sing"

Its timeless and so perfect on a sunny late summer day. http://www.youtube.com/watch?v=6mOEU87SBTU

Thoughts on Time

2009-08-31T11:50:00.000-05:00

It's Monday morning and I'm looking over all the things I need to do. I think "How do I find the time to get everything done?"

I remember when I was a child and I thought that time stood still. Now, days are a blur.
We measure time based on events in our lives.
When does school start? (if you're like most of us--the kids have already gone back!)
How many more days until Christmas?? ( it happens to be 115 days)
How many more days until I get married?? ( 89!)

We all are trying to manage our time. Think of all the songs that have been written about time.
Remember "Time in a Bottle" - That very famous 70's song played at so many weddings!
OR -- Steve Miller's "Time keeps on slipping, slipping, slipping - into the future".

How do we get the most out of our time? Perhaps its simply ignoring the timelines that we put on ourselves and simply enjoy life.
Perhaps it looking out the window and enjoying the sun. :-)

Whooops-- Its almost time for our sales meeting.. I have to go!

What is vector art and why is it the best format?

2009-08-10T14:15:00.000-05:00

Vector art. Constantly we're asking you, our customers, for vector art. And more likely than not, it's confusing to a lot of you.

I'll try my best to explain why vector art is preferred by almost all of our suppliers.

First some definitions:

Vector - created in programs like Illustrator, Freehand, Corel Draw. Made up of points, lines and shapes (vectors). Can be scaled up or down without losing quality. Does not have resolution. Files can be .ai, .eps, .pdf, .cdr, .fh.

Raster - created in programs like Photoshop or digital cameras & scanners. Made up of pixels. Enlarging will create jagged edges and a loss of quality. Files can be .eps, .jpg, .png, .gif, .pdf, .ps.

Resolution - the measurement of quality in an image, based on the pixels or dots per inch. High resolution images are usually around 300dpi, while low resolution images are usually below 200dpi.

As you see from my definitions above, and the file types, there are some that can be either raster or vector. It all comes down to how files were created, not so much how they were saved.

If you send us a pdf file, sometimes it's vector, sometimes it's raster -- it all depends on where it started. PDF files created from Illustrator are vector, but if they were created in Photoshop, or maybe from a computer that can save a printout as a pdf, it's actually the same as a jpeg file.

Now, why do suppliers almost always want vector artwork? Because it's the best file format in which to reproduce your artwork. It can be resized, colors separated and elements manipulated fairly easily. Of course, there are exceptions, such as 4C process, but in most cases, a completely vector file is the best way to get your artwork reproduced clearly.

If the only artwork you have is a Photoshop file, an image such as a jpeg, or art you've downloaded off a website (normally 72dpi), more than likely, it's raster artwork. Placing this artwork inside an Illustrator file will not work. In most cases, it will have to be recreated in a vector format. (Which we can usually get done for $25 or less).

The problem with raster artwork that's not being used as a 4C process imprint, is that it can't be enlarged without degrading the quality of the image. If the image starts off being 72dpi, there's even less chance of it being usable, unless it's going to be reduced to at least a quarter of it's original size.

Vector artwork is also much easier to manipulate. Elements can be removed or added with relative ease. The colors can be changed on each element without much problem. With raster artwork, you can't easily select individual elements and change them.

There will be times that artwork needs to be supplied as raster, especially in cases where the imprint includes photos. In these cases, suppliers normally will need raster artwork that is at the size of the imprint area or larger, and 300dpi resolution.

Whatever it takes, we will always do our best to get your artwork to the supplier in the best format possible so that your imprint looks the best it can. With my 20+ years experience in graphics, I can help you supply us with the best artwork possible, and guide you to what will work well for your project.

Don't be cynical about biodegradability....

2009-07-31T12:46:00.000-05:00

We all need to be "green" yet we voice skepticism on what we don't understand.

Unfortunately, the nature of a human being is to question or to doubt. That is a good thing, to be cautious, to be curious or to require an explanation. A product is labeled degradeable/biodegradeable, because it is. They achieve this by putting TDPA additives into the plastic (Totally Degradable Plastic Additives).

Let me give a very basic explanation of degradeability and biodegradability. These are two separate processes that occur while turning a TDPA treated plastic into a bio-mass. After a plastic is discarded, TDPA's are activated by oxygen and UV rays to break down into smaller molecules that can be wettable. This degradation process will begin in 1.5 to 2 years after a plastic is discarded. When the molecules are small enough biodegradation begins and tiny micro-organisms consume the smaller plastic fragments until the process is complete, leaving a harmless goo. Even buried in a landfill the TDPA plastic gets the combination of heat, moisture or oxygen necessary to complete biodegradation.

I personally have attended more than one product presentation where the rep touted the "green" aspect of their product but didn't "believe" it. How did I know this? Because they said so or made a suggestive facial gesture (hard to catch those facial gestures for posterity on an audio recording!)

After I left the meeting I was confused and curious. Why did I just leave this education feeling like somebody is not telling the truth? Why would the company put that "green" statement on their product if it wasn't? Where did that person's negativity come from?

Well, I let these thoughts float in and out of my mind for the past couple of years now. Every now and then I'd see a commercial, run across another advertisement or product that caused my doubts and curiosity to resurface. Then I got a phone call and the conversation centered around concerns, doubts and skepticism about a particular product and this very subject. I did not have the answers so I decided to get some.

I called suppliers and spoke to their internal representatives about their "green" statements and I was both enlightened and reassured. There were studies done and reports written on results by qualified individuals (like engineers and scientists). I figured this was the case and it was good to hear that it was.

Where has the skepticism come from? From people not believing a TDPA plastic will complete the process in a landfill. However, it will and it does because it still has the ingredients it needs to get the job done. Lastly, lets make a comparison: traditional plastic item in landfill takes 250-300 years. A TDPA plastic item in a landfill takes maybe 5 years? Hmmmmmmm....a TPDA plastic disappears harmlessly over 50 times faster than a traditional plastic. I bet anyone that understands this will find lots of inspiration to be a "green" advocate.

Word to all the product salespeople out there...understand what you are representing, then shout its praises. We all know it costs a couple of cents more but don't let your customer focus on just the price, our world needs your help to get this "green" thing going!

Colors Got You Confused? You're Not the Only One!

2009-07-22T13:02:00.000-05:00

More and more in our business, customers are requesting multi-color imprints on their items, including 4 color process. Coming from the printing industry, 4C process is old hat to me, but after a few conversations this past week, I realized that the term, 4 Color Process, is pretty foreign to a lot of people. So here's a real down and dirty explanation:

Spot Color: The printer uses pre-mixed inks which already match your specific PMS color (Pantone Matching System).

4C Process: The printer uses a combination of cyan, magenta, yellow and black inks (CMYK), at varying shades and combinations to create the colors. This type of printing is mainly used to reproduce color photos, but can be used to reproduce any multi-color imprint.

So, why use one over the other? The simple answer is, "It depends."

Spot color is best to guarantee the closest match to your desired color. However, if you've got color photos, graphics with certain graduations, color mixes, multiple colors, or elements that touch, spot color either might not work at all, or be very expensive to use. With spot color imprints, you'll usually pay a set up charge and run charge for every extra color used. That can really add up if you've got an 8 color logo!

4 Color Process is best when you have elements that touch or overlap, complicated or intricate graphics, multiple colors, or need to keep your price more manageable – USUALLY! It all depends on the supplier for the item. Some suppliers have the capability to use digital imprinting. This usually removes additional set up charges and run charges. However, if the supplier uses more traditional printing methods, using plates for every color, 4 color printing can be much more expensive.

So what is the difference between digital printing and traditional printing? Think of digital printing similar to your inkjet printer (though much higher quality). Items printed with this method have the color inks sprayed onto the item, guided by a computer file.

Traditional printing methods require the image to be burned onto printing plates, then those plates mounted to a press which has the inks loaded in fountains. Then the printing is done one pass at a time for each of the 4 process colors. As the inks build up on the item one at a time, the color builds until it's in it's final format. As you can imagine, this process takes more time and man hours to produce, plus the materials are costly.

Digital 4C process imprinting is becoming increasingly popular in our industry, but it's still not widely available. Currently, there only a handful of suppliers that offer it, though more and more are seeing the value in adding it. If you've got a multi-color imprint that will need 4C process imprinting, we'll do our best to find a supplier that can do it, at a reasonable price, and hopefully, on the item you want.

Next time, I'll try to make sense out of some other printing and color-related issues you might face when imprinting!

What Is RAGBRAI??

2009-07-14T10:40:00.000-05:00

In the beginning, when a few friends got together for a casual bike ride across Iowa in 1973, no one imagined that a tradition would be born, let alone that it would become the longest, largest and oldest bicycle touring event in the world.--- That's what the books say.

Now here's what I say.

In one week you experience what it is like to be a kid again. No walls of work. No phones to answer. Eating home made ice cream, and simply, riding your bike.

For those of you who don't know, I grew up in Southeast Iowa. When I was young, I had always heard stories from adults who had dipped their tires in the Missouri River and ended with the same dipping of their tires in the Mississippi River. What they didn't tell me about was the simple joy of cycling. Seven days of cycling, eating and drinking. As our group says "Meet ya at the second bar on the left." Inside that bar you can watch the Tour De France in awe, wishing it was you, in France with Lance Armstrong.

You can hear the song "Ring of Fire" playing for the 100th time. While bike is lighter than when you were a kid, and it doesn't have a bell and a banana seat, it does give you the same smile as you pedal to the next town.

Why I Am "The Works J"

2009-07-02T13:55:00.000-05:00

Because I do it all -- except sales that is! You'll probably never see me in person, but I'm constantly working behind the scenes, making sure everything is running smoothly. Which is exactly where I like to be – the total opposite of Jen!

I process and followup on all orders, take care of all the accounting, and manage the day to day activities of running an office. I also have extensive graphic arts experience, so I can get your artwork set up, or advise you on what needs to be done. Any details that need tended to, I'm there to get it done.

That's me, The Works J!